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SEO Case Study Local Business

The SEO Strategy That Took a Local Business from Page 5 to #1

Sarah Johnson
Sarah Johnson
Head of SEO
January 28, 2026 7 min read
The SEO Strategy That Took a Local Business from Page 5 to #1

When Strive Fitness came to us, they were buried on page 5 of Google. Their website was beautiful but invisible. Here's exactly what we did.

Phase 1: Technical Foundation

Before creating any content, we fixed the technical issues: site speed (from 4.2s to 0.8s), mobile responsiveness, structured data, and crawlability.

Phase 2: Content Strategy

We identified 50 high-intent keywords and created a content calendar targeting each one with specific landing pages and blog posts.

Phase 3: Authority Building

Strategic partnerships, guest posts, and local citations built the domain authority needed to compete for competitive terms.